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ZEROO Quality

About ZEROO TIME

"Rebuild a watch from scratch"

Today, wristwatches are no longer just tools for telling time; they've been repositioned as symbols of status. If you simply want to check the time, smartphones, computers, televisions, or radios all provide accurate information. So why do people still wear wristwatches? The reasons, philosophies, and beliefs are numerous: adding color to life, expressing a lifestyle, strengthening connections with friends. ZEROO TIME delves into the question "What is a wristwatch?" and from this, we've developed our unique philosophy.

Founded in 2017, the watch brand ZEROO has redefined the watch as a tool embodying human wisdom.

Redefining "Classic"

We've redefined the meaning of "classic," which is something that matures with time, as symbolized by the [C Collection]. We focus on vintage watches that are defined as "classic" and whose value increases with age. The moon phase function, as one of the most symbolic designs, has been reimagined using modern technology as an "advanced classic."

Redefining "Design"

We have a keen grasp of various trends and have redefined "design." Fashion is often considered fleeting, but distinctive fashion can become the norm and create new styles. In the world of watches, sporty luxury is just like that, and the [M series] uses modern techniques to create a timepiece that combines dynamism and elegance.

Redefining the "standard"

We have redefined the "standard" at a highly competitive price while maintaining the exceptional quality of our watches. This redefines the watch itself. The flagship "T Series" watch is the perfect embodiment of this philosophy, featuring the most precise and exquisite tourbillon movement, making it accessible to everyone.

Redefining the “Future”

By reconstructing elements within the categories of "standard," "classic," and "design" watches, we have redefined the meaning of watches themselves. This is the "defining the future" attitude embodied in the "DT series," or in other words, creating an unprecedented way for watches to exist.

Adhering to this philosophy, ZEROO watches are designed with the future direction of timekeeping tools in mind. We strive for uncompromising precision and design, creating new value for timepieces.

ZEROO TIME is a watch manufacturer located in the suburbs of Tokyo, founded in December 2017.

In 2018, the company developed ZEROO ART, a stylish watch with no hands on the dial.

In August of the same year, the company officially launched the product.

Since then, the company has been dedicated to developing new watches and has launched new products primarily through crowdfunding since 2020.

Company History

December 2017 - ZEROO TIME Ltd. was established.

May 2018 - ZEROO ART series launched.

August 2020 - ZEROO CLASSIC series classic moon phase watch I was released.

October 2020 - ZEROO T1 THE ARCHOR, a fully skeletonized tourbillon watch from the ZEROO TOURBILLON series, was released.

December 2020 - The ZEROO CLASSIC series classic moon phase watch II ZEROO C2 THE VIRGO was released.

January 2021 - The ZEROO M1 THE AURIGA, an ultra-thin tonneau-shaped skeletonized manual-winding mechanical watch from the ZEROO MODERN series, was released.

May 2021 - The ZEROO DT1 THE GEMINI, a double tourbillon watch from the ZEROO DOUBLE TOURBILLON series, was released.

In August 2021, the ZEROO M1D THE AURIGA Damascus steel skeleton mechanical watch was launched.

In August 2021, the first ZEROO Tourbillon series watch, the T3 automatic watch, and the tonneau-shaped T4 watch were released.

In January 2022, the ZEROO T5 THE ARCHER fully skeletonized tourbillon watch was launched.

In June 2022, the ZEROO T6 THE QUASER central tourbillon watch was released.

In August 2022, the ZEROO T8 THE ORION octagonal case skeletonized tourbillon watch was launched.

In September 2022, the ZEROO M2 THE SUBARU was released, the first automatic watch in the ZEROO M series.

ZEROO is a brand new watch brand planned and developed by ZEROO TIME Ltd. ZEROO TIME Ltd. has always adhered to the concept of "redefining watches from scratch" and is committed to developing unique timepieces.

In 2018, ZEROO TIME launched the ZEROO ART series of handless fashion watches. In 2020, the fully skeletonized tourbillon watch Classic Moonphase I was unveiled. In 2021, ZEROO TIME launched the ultra-thin tonneau-shaped skeletonized manual-winding mechanical watch ZEROO M1 THE AURIGA, and the double tourbillon watch ZEROO DT1 THE GEMINI. Furthermore, ZEROO TIME's Makuake crowdfunding campaign was a huge success, selling out within a week.